Bynder, a global leader in digital asset management (DAM) headquartered in Amsterdam, has acquired Shutterstock’s digital asset management business, Webdam. The acquisition unites the DAM category leaders, from EMEA and North America respectively, to create a global organization providing marketing and creative teams with scalable, cloud-based solutions for managing, distributing, and collaborating on their digital assets.
The acquisition of Webdam highlights Bynder’s commitment to bringing best-in-class DAM to brand-driven businesses of all sizes around the globe. Blending the two companies’ industry knowledge, technological innovation, and geographic strengths—including heavy investment in artificial intelligence and integrations—will allow Bynder to better address evolving customer needs.
Businesses are racing to keep up with the digital economy, in which digital content has become the new storefront for brands. Marketers and creatives play a critical role in developing these digital experiences, leading to an increasing need for DAM. Bynder and Webdam are two of the top DAM platforms on the market, with clear harmony in their respective cultures and product visions. This acquisition, which includes the opening of a new office in the San Francisco Bay Area, strengthens Bynder’s U.S. presence.
Bynder, founded in 2013 by CEO Chris Hall, is the fastest tool for professionally managing digital files. Its award-winning DAM platform offers marketers a smart way to find and share creative files such as documents, graphics, and videos. More than 250,000 brand managers, marketers, and creatives from 450+ organizations such as PUMA, innocent drinks, and KLM Royal Dutch Airlines use Bynder to organize company files, edit and approve projects in real time, auto-format and resize files, and make the right content available to others with the click of a button. Besides its Amsterdam headquarters, Bynder has offices in Boston, London, Barcelona, Rotterdam and Dubai.