Creative Fabrica

Virtuagym’s Pro+ solution opens up an alternate path for gym and studio owners to generate revenue during the COVID-19 pandemic. With Pro+ Virtuagym developed a technology that helps people live a more active, healthy lifestyle and the demand for digital coaching tools surged as the Virtuagym technology paved the way for our customers to continue offering services during a lockdown while generating revenue

Virtual workouts
The solution from the Amsterdam-based company offers a wide range of content, which includes weekly community group updates on training, nutrition, and wellness. Pro+ also offers over 200 virtual trainer workouts, 1000+ licensed workout videos, a library of audio meditations, and monthly prize challenge to keep users motivated, claims the company.

Overcoming hiccups
With over 7,500 business customers and more than 15 million end-users, the company has become a leading player in the B2B fitness technology space. Currently, the company has about 200 full-time employees, of which 70 per cent work from their Amsterdam headquarters. Virtuagym also offers its services overseas in the US. After overcoming several start-up hiccups the company has traction in de US with 30-40 per cent of new business originating from the new market.