Utrecht-based email newsletter service Revue has been acquired by Twitter. Revue, founded in 2015 makes it easy for writers and publishers to send free and paid editorial newsletters and get paid for their content.
With this acquisition Twitter will accelerate its ambition to help people stay informed about their interests while giving all types of writers a way to monetize their audience. Everyone can be a creator on Revue, with the opportunity to scale their newsletters and a paying audience without the added fees or obstacles that can limit growth.
Revue will continue to remain as a standalone service within Twitter, with its team focused on improving the ways writers create their newsletters, build their audience, and get paid for their work. The company wants to to make it easy creators to connect with their subscribers while also helping readers better discover writers and their content.
A new version
Twitter is planning to expand the team across various areas like engineering, design, research, and data science. As a part of this deal, Revue is building a new version for larger creators and publications. This will give users more control, offers new features ranging from custom designs to tools to manage audience, cross-promote newsletters, and include subscription offers.