Otrium offers a full-service marketplace allows fashion brands to open an online outlet with minimal effort and all the advantages. Fashion brands can simply select their available stock, and Otrium takes care of the rest.
Storage, sales and shipment
According to Otrium, about 12 per cent of clothing produced stays unsold. And this is where the company aims to make a difference. Via their technology platform brands can sell their leftover stocks at a discount. Fashion houses can sell both outlet collections and previous collections while retaining full control over pricing, merchandising, and visibility of their excess inventory. Otrium arranges the storage, sale, and shipment of the relevant collections.
Expanded analytics options
Recently, the company rolled out expanded analytics functionality, which helps fashion houses analyse past demand to determine which items have staying power, potentially becoming iconic items for brands.
The Amsterdam-based start-up is growing fast. The company has revealed that its revenues tripled in 2020. In addition to that, its registered members surpassed 3 million, and the company now has over 300 fashion stores on its app. Some of its partners include Karl Lagerfeld, Joseph, Anine Bing, Belstaff, Reiss, and ASICS. Building on this success Otrium now wants to accelerate its US expansion.